Search Engine Optimisation (SEO)
Struggling to get your website onto Page 1 of the major Search engines?
We can help improve the ranking of your website by planning, analysing and implementing both on and off-page optimisation techniques that will get you listed higher.
We can also set up and monitor Pay-per-click (PPC) campaigns to ensure the best utilisation of your online advertising budget and drive instant, targeted traffic to your site.
Search Engine Optimisation (SEO) - Definition
The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Each search engine uses different algorithms for ranking websites, but positioning is closely related to both the quality of content on the website, and also the popularity of the site.
Benefits:
- Incremental - Once a website is launched the number of visits from the organic (free) listings on search engines will steadily grow. As the site becomes more established, so the position in search engines will improve, and traffic will continue to increase over time, compared with PPC where you will only generate as many visits as your budget allows for.
- Free - You do not have to pay for your position in the search engine results, the site's position is achieved on merit and once established will continue to drive traffic to your website.
For the best results SEO work should be done in conjunction with a managed PPC campaign.