Dealer Mobile Websites with Progress WebBuilder
The Market
- 13.5 million Britons use Smartphones regularly to access the internet: triple the number that did back in 2008. (2010 from media regulator Ofcom)
- 84% of regular mobile users use mobile search to look for information on local retailers, such as opening hours, address and contact details. (Performics.com)
- 82% of regular mobile users look for online retailers, 73% find a specific product or manufacturer website. (Performics.com)
- 75% of regular mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information. (Performics.com)
- 32% of regular mobile users said they use mobile search more than search engines on their computers. (Performics.com)
With mobile web traffic rising steadily month on month, it is more important than ever that car dealers provide a streamlined, Smartphone-optimised experience for users looking for car dealers within search engines.
Accessing the website designed for PC access will not be enough for most users on the move, as text will be too small to read and pictures will often not be shown at all. Only parts of pages can be viewed due to the size of the screen and navigating becomes near impossible. So for the convenience of mobile browsers, a mobile website should be developed in addition to the main company website.
Progress WebBuilder Mobile offers:
- Compatibility - Mobile websites are cheaper and quicker to produce than mobile applications, and what’s more, only one site is needed to cover all mobile devices. Progress ensures that all sites are cross-browser tested to ensure compatibility across Apple, Blackberry and Android devices.
- User Accessibility - The sites are free for users to access, and accessible simply via the built-in web browsers on phones.
- Routing - The mobile traffic is automatically picked up and redirected to the mobile site by Progress WebBuilder Mobile software.
- Reporting - Full reporting is provided on source of visits, time on site, enquiry conversion and other key site metrics allowing marketing staff to determine trends and adjust campaigns accordingly.
- Bespoke features - Sites are custom conceived, designed and built and range from simple used car stock locators, to advanced sites that enable users to book services, view new car range images, prices, download brochures and see model’s green credentials like MPG and CO2 emissions.
- Find my nearest - Dealer locators can be provided to easily locate the user’s nearest dealership, with intuitive links to Google map locations.
- Quick contact methods - Whether it is simple email forms or ‘click-to-call’ phone numbers, meaning you can simply tap the phone number to prompt your phone to call the number. No need to copy/paste, memorise or write down!
- Used Car locators – Progress offers market leading technology which does not just provide a simple route to your used car stock.
Progress also offer more powerful features such as:
o Quick model searching with dynamic stock and price counts ’43 Used Volvo S40’s from £6,995’
o Advanced searching via mileage, age, price, model, variant or transmission
o The ability to add ‘favourites’ to an area for user reference at a later date
o Email PDF function to send the car’s details in PDF format to a user’s email
o ‘Email a friend’ to send a link in an email of a specific car
o Easy result filtering – by price, model or age
View some of our dealer mobile websites here: