Paid Search Engine Promotion (PPC)
Progress DMS provide strategic advice and services for managing an effective Paid Search campaign.
PPC is a quick, efficient and quantifiable method of driving visitors to your site by advertising your business and services on the first results page within the Sponsored Results.
Benefits:
- Controlled Spend – Set a budget for the month for your PPC campaign and you won’t ever exceed it. PPC is exactly as it says...pay per click, therefore you will only ever pay when a browser clicks on your advert.
- Quantifiable Spend - You can see exactly what you are spending money on, and what keywords are working for you.
- Targeted & Immediate - If you want to switch the focus of your advertising from say, New Cars to Used cars, or even to a specific model, you can start to reap the rewards of increased traffic immediately.
- Reporting – Gone are the days of spending thousands on traditional advertising with no idea of return. Our PPC reporting will show you how many clicks you got for your spend, and can even drill down to show enquiries as a result, meaning an accurate return on investment figure can be calculated.
Pay-per-click (PPC) - Definition
The system is based around advertisers only paying when a user actually clicks on an ad to visit their website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored links" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.
PPC campaigns should be operated in conjuction with a ongoing Search Engine Optimisation (SEO) programme