Online Strategy - Key Benefits

Whether for Motor Group, brand, individual dealer, Approved Used or Commercial, Progress DMS can create a successful search engine friendly and fully featured website.

Low Cost Per Acquisition (CPA)

With the increasing cost of traditional printed media, direct mail and radio, websites are now the most cost-effective media for getting leads into your business and subsequent sales. With a fully featured website for your business, you are exposing your products and services to a far greater audience each and every day, 24 hours a day, and the increase in enquiries comes at a lower cost to your business than these traditional marketing methods.

Targeted Leads

By providing as much content about your offers, products and services, there is more chance that the potential customer will find what they are looking for on your site, and when they do get to the point of enquiry whether by email or phone, the chances are they will have found the information they require.

Full Statistical Reporting

We provide in-depth reporting for all websites, so that you can measure the success and effectiveness of your website. This enables us to help you make informed decisions on how to maximise opportunities, and improve lead generation.

Fully Supported and Managed

Choose the level of support that your website demands. Our team of Account Managers have years of experience in the motor industry. We provide:

• Daily or Weekly updates
• Content writing
• Monthly client review meetings

We make sure that your site is fully managed and will help you to create a long term web strategy.

Cutting edge Web design and Technology

Whether you are looking to mirror the manufacturer’s website or create your own look and feel, we will work closely to provide you with a well designed website. We have worked with many manufacturers, and as a consequence are able to provide you with a website that adheres to their Corporate ID guidelines should it need to. The sites are built using the latest in website technology and ensure compliance with different browsers and are search engine friendly, helping you in the organic listings from launch.

Integration with 3rd Parties

We work with a broad range of manufacturers and the major Used car management systems including Portfolio, 2nd Byte, Motortrak and HPI to seamlessly integrate Used Car data and imagery into the website.

Search Engine Optimisation

With expertly constructed websites and well written content, the search engines will naturally begin to list the site within their rankings. We work with keywords, links, page titles and descriptions to push your website further up the rankings, in many past cases resulting in high positions on Page one of the search engine.

Data Collection

All web enquiries through the site can be recorded and you can incorporate a newsletter sign up allowing users to be added to your mailing database. This data can then be used for various online and offline marketing activities.